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On Sunday 31stMay 2015 Imperial launched four new products in Iran under their flagship brand IMPRA. The IMPRA products were first introduced at an official ceremony held at the Esteghlal Hotel in Tehran with over 250 guests from the Iranian Tea Trade gracing the occasion. Also pleased to have at the launch were officials from the Sri Lankan Embassy in Iran and Chief Guest Mr. Hasitha De Alwis –Minister Tea Promotion MENA Region Sri Lanka Tea Board. At the launch event Imperial Teas introduced each IMPRA product individually explaining the quality and taste of the teas. Visitors were invited to a real tasting session to experience firsthand the product quality and packaging. Imperial received high praise from Traders about the product. Many were of the view that the products were excellent quality Pure Ceylon Tea packed in Sri Lanka that had the potential to capture the market and have immediate success. IMPRA tea is sold in more than 60 countries worldwide and this new initiative to capture Iranian consumers with their preferred excellent quality Ceylon Tea is yet another stepping stone towards Imperial’s vision.